This event was a bit different from the usual pitch events I go to. For once, I was able to pitch Swapit not just from the commercial angle, but from the social angle.
Social Innovation for Social Good.
Our initial idea of Swapit evolved around the aim of making it easier for people in densely populated places to buy pre-loved items. By making it easier for people to purchase pre-loved items and for sellers to sell (or give away) their used stuff, we always also wanted to contribute to the society in a whole. The whole process of re-cycling, up-cycling, re-using and re-purposing of existing things, has always fascinated me. If Swapit can just make a tiny difference to how people consume products and they re-use existing ones, just one more time, then we already made a positive impact on the world. Yes, it will be a tiny one, but it is a start. If there then is another person and another one and another one, then we might start to make actually a real impact in the long run.
Let’s be honest, waste production is a problem – worldwide. Especially in Hong Kong, where space is scarce, landfills are full and citizens are against incinerators, we need to reduce the amount of waste we product.
Hong Kong produces 15,000 tons of waste every day. That equals the weight of 6,500 Mercedes S Class Cars.
So yes, if Swapit can provide a platform where people can trade their used stuff with others nearby and it removes the need for them to throw those things away, Swapit has a positive impact on our environment. In part, that was also one argument for having green as Swapit’s leading color scheme.
This time, my pitch was different. Generally, though, it was definitely better than the week before at Cyberport. Perhaps because there weren’t many investors in the audience? Or perhaps it went better, because the great wine sponsor of the event (check out Luibao Wine Subscription) convinced me to try one of their Italian reds right as the first thing that night without having had dinner.
The audience was great and while speaking, I even heard someone launching Swapit for the first time. We’ve got this beautiful “Swapit la!” voice that plays the first time you launch the app, and that’s exactly what happened during the Q&A session afterwards.
It was a good crowd, we could get some new users obviously and we’ve made it very clear that Swapit has a positive impact on the world. There were 10 other great teams and some of their projects where absolutely inspiring. Many had a purely social cause and an NGO / community / donation approach, which was a bit hard to compete to. From a social angle, there are a lot of problems that are being tackled and I am happy that So In So Good, which is actually supported by the Hong Kong Jockey Club, is covering the social innovation field in Hong Kong.
Thanks a lot to our friends at EasyCare, we also have a photo of me speaking:
Have you tried Swapit yet? It’s free. Get it from: http://get.swapit.la/now