I admit, I am hooked to Pokémon Go. It launched yesterday in Hong Kong and some in the Swapit team went along and downloaded it. Personally, I really wanted to know what all the hype is all about. After all, I tried Ingress (from the same developer) and wasn’t particularly impressed by it. Yes, it looked nice and had some Augmented Reality (AR) components, but it just felt way too complex.
Pokémon Go on the other hand feels simple enough, so I can actually handle it. It’s not a game you have to play constantly, but it is one that pulls you back in and you want to play it constantly. You quickly feel that urge that you have to check if there’s a Pokémon nearby that you don’t have yet. It pulls you back into the app and I have utmost admiration for that. Creating such kind of addiction level for a game, is really hard to achieve.
Like Ingress, Pokémon Go is based around our real world. Items, monsters, Pokéstops, gyms are all placed at real locations. So you have to physically go there to get access to them. Only nearby Pokémon can be caught. So in the end, digital information that rests in your mobile device is being combined with your current physical location.
Perhaps that’s what it takes? Perhaps it takes a game like Pokémon Go, so people realize how important location is in our life. Through this game, people are sensibilized to the whole topic of location and what’s happening all around you. By playing Pokémon Go people become more and more aware of their surrounding and the place they are actually located in. It’s also a great way to teach you spatial understanding, which is something many people lack in.
Swapit has been built with the very same core idea of Pokémon Go or Ingress: Your location is at the heart of what you can do. When you post something for sale on Swapit, people nearby your location will receive an alert; i.e. potential buyers nearby will receive an alert. We connect buyers and sellers who are nearby each other right now.
This allows a trade to happen really quickly. People nearby can seamlessly communicate with each other and meet up within minutes to close a deal. That’s all made possible because they are closeby each other and Swapit connects them based on their locations.
Property is big business in Hong Kong and everyone in the property business knows:
It’s all about location, location, location!
That’s exactly what Pokémon Go is all about and that’s also what Swapit is all about.
Hong Kong’s Unfair Advantage
Hong Kong has an unfair advantage over most parts of the world.
Hong Kong is one of the most densely populated cities in the world.
In the case of Pokémon Go, our players here have the advantage that they don’t have to leave their comfy office chair to catch new Pokémon, collect some new balls, fruits, accessories or go to the gym. I’m referring to the Pokémon Go gym here 🙂 All of these are nearby and because we have so many people in close proximity to each other, they put a Lure there and Pokémons just come by for us to throw some balls at them.
Here are some impressions of Pokémon addicts in Hong Kong:
You can read more about that on the Pokémon Blog: Pokemon GO arrives in Hong Kong, and it looks like everyone there is already playing it
What happens after the Pokémon Hype?
That’s a very good question. Firstly, I assume this game will take a lot of screen time away from other games in Hong Kong. In the long run, though, I believe it’s location aware aspects will educate people. It will make them more aware of the possibilities of using your location to your advantage. It will make them understand how powerful location and information combined in a smart way, can be.
Have you tried Swapit yet? Get it here: http://get.swapit.la
Photos of Pokémon Go players in Hong Kong by Nash Jenkins.